The texture of this product is bit thick creamy which dries quickly into matte giving the powder finish. Beside being creamy, it is easy to spread and blend which is also light weight. The coverage is light to medium and can be build to little more with layering but still the coverage is less then Wet n Wild come correct celebrity concealer. The formula looks very natural without setting into fine lines. It is good every day concealer when you need more natural look then heavy weight.
Comparing to Maybelline fit me concealer, wet n wild one is thicker, dries quickly and have slight more coverage. While Maybelline concealer is more creamy, easy to apply and is comfortable for all skin. Depending on your skin you can pick either of them but the price of wet n wild is hard to resist. If you have very dry skin you might find wet n wild concealer bit difficult to work with but you can cope up with this issue buy proper moisturizing and applying primer. The lasting powder is also very good and it lasts for more then 6 hours with out creasing.
Overall Wet n Wild concealer have light weight formula which is easy to blend, providing light to medium coverage which is perfect for every day natural look. The only down side is for very dry skin which needs to be properly moisturized and primed like if you use L.A Girls pro concealer.
- Creamy formula
- Easy to blend
- Light weight
- Matte finish
- Doesn't crease
- Long lasting
- Light to medium coverage
- Budget friendly
- Dry skin need to be properly moisturized
- Color selection is very limited