Wet n Wild Photo Focus Concealer - Review and Swatches

Jul 14, 2017 - Zubaida -
Wet n Wild Photo Focus Concealer - Review and Swatches
Wet n Wild Photo Focus range from which i have tried their Photo focus foundation and loved it every bit, also included concealer. This concealer also promised to protect you from white cast under seven different lights like their foundation. I love to pick concealers now and then for my dark circles and also have shared some of good budget friendly concealers review and comparison. Lets see if this concealer is one of these good concealers or not.
WET N WILD Photo Focus ConcealerProduct description
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
WET N WILD Photo Focus Concealer in Light/Medium BeigeWET N WILD Photo Focus Concealer in Light/Medium Beige
WET N WILD Photo Focus Concealer in Light/Medium Beige SwatchesMy Thoughts
This concealer comes in square plastic tube with doe foot applicator for application which is quite similar to Maybelline fit me concealer. The shade selection is not very good and i have seen fair skin beauties to complain that they cannot find their match. The lightest shade ivory is not very fair and the second shade which i picked Light/Medium Beige which falls in category of more medium beige then light. The shade have slight peach and more yellow undertones which is very good for dark under eyes. On the other hand the shade looks dark in tube but after application it is bit lighter.

The texture of this product is bit thick creamy which dries quickly into matte giving the powder finish. Beside being creamy, it is easy to spread and blend which is also light weight. The coverage is light to medium and can be build to little more with layering but still the coverage is less then Wet n Wild come correct celebrity concealer. The formula looks very natural without setting into fine lines. It is good every day concealer when you need more natural look then heavy weight.

Comparing to Maybelline fit me concealer, wet n wild one is thicker, dries quickly and have slight more coverage. While Maybelline concealer is more creamy, easy to apply and is comfortable for all skin. Depending on your skin you can pick either of them but the price of wet n wild is hard to resist. If you have very dry skin you might find wet n wild concealer bit difficult to work with but you can cope up with this issue buy proper moisturizing and applying primer. The lasting powder is also very good and it lasts for more then 6 hours with out creasing.

Overall Wet n Wild concealer have light weight formula which is easy to blend, providing light to medium coverage which is perfect for every day natural look. The only down side is for very dry skin which needs to be properly moisturized and primed like if you use L.A Girls pro concealer.

In Favor
  • Creamy formula
  • Easy to blend
  • Light weight
  • Matte finish
  • Doesn't crease
  • Long lasting
  • Light to medium coverage
  • Budget friendly
Not in favor
  • Dry skin need to be properly moisturized
  • Color selection is very limited
My Rating
4.5/5
Wet n Wild Photo Focus Concealer is priced $3.99
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