Why is SEO Important for Your Business's Growth?

Dec 20, 2021 - Guest
Why is SEO Important for Your Business's Growth?
It is particularly confusing for the debutantes in the business world. As a budding entrepreneur, you know how to manage the staff, when to gather the new stock and find new ways to grow. The new business owner might also understand the importance of online media for the brand's growth.

However, anyone would fumble when it comes to handling the nuances of the online world. You get to hear some large acronyms like SERP, PPC, CDN and of course, the infamous SEO! The SEO game is more complex than all the squid games put together! Nevertheless, knowing a few simple tricks can help you keep ahead of everyone here.


Before we dive into why let us understand what SEO is.

SEO is short for Search Engine Optimization. The search engine giants carefully analyze the trend of their users and come up with rules for us to follow. Like the trending keywords, the website speed, the content, etc. When done right, your website will appear on top of the search results and this growth will be organic.

Another way to improve your online presence is through blogging and email marketing. Write articles about your brand's genre and become an expert by answering the FAQ's. Send email newsletters to the new audience to access a larger audience.

One way to gather the contacts is through the GetEmail.io. It comes with a chrome extension to your Gmail and Linkedin accounts - wherein you can find and validate the email address of an individual pretty easily!


The crucial aspect

85% of the consumers perform an online search before going ahead with the purchase. The item can be anything ranging from simple fashion to Dogecoin. People want to gather as much information about the product as possible, including the reviews given by others.

Over 50% of marketers believe that SEO helps in converting potential clients to loyal customers. And these days, whooping 70 - 80% of the consumers are choosing organic search over paid advertising. All the above statistics are enough to confirm the SEO's significance.


The primary objective

The basic idea of SEO is to gather as much traffic to the brand's website as possible. The first step is to get the audience to read your content before other's pop. Disseminating effective content creates a higher engagement rate. Thus, improving your visibility online.

Opting for local SEO is remarkably beneficial for local business owners. SEO functions on intricately designed algorithms that constantly communicate with local networks. To simply put, when you search for a pub nearby, the SEO helps you find just the one close by your vicinity. The growing dependency on the technology brings improved functioning of it.


The Page Authority

When it comes to social media, don't we all trust the accounts having a blue tick on them?! Just a simple tick confirms that the account holder is valid and legit. SEO works in similar terms but, rather than having a blue tick, the content grades between 1 to 100.

The higher your range is, the more page authority you have. Typically the page authority implies the website's trustworthiness along with relevance and quality. As long as you have external links with credible resources, the website deems to have the page authority!

In this day and age, where people believe more in product reviews than advertisements - SEO comes as a boon. Indeed, it creates a virtual word-of-mouth advertisement.

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